Die Cut Bookmarks

Here is today’s contribution of Die Cut bookmarks without page clips.

Made of heavy card stock, the Penguin was a gift from Penguin Mystery group available it the bookstores. It has additional ads for books on the other side. Both of the  B. Dalton bookmarks are paper that promote reading.  They are blank on the reverse side.”Bus 9 to Paradise” was one of Leo Buscaglia’s famous love books. Made of light card stock, it was produced by William Morrow as a give away for the book store. The reverse side of the bus promoted the book and Leo. All of these were from the late 1970s or early 80s.

Here are two forms of the famous “Mr. Peanut” bookmark. The yellow variety is the most common when it is without the 1939-1940 Worlds Fair greeting.  When these two are held in hand the red variety seems to be much larger but it is only the extended base that gives that impression. Both items are of heavy card stock.  The Worlds Fair ad dates that one to 1940 but I do not know when the red one was produced. I have had it since the 80s. Are there other varieties out there?

Here are a few more Die Cut without page clips.

The First is a simple Christmas card  with interesting decoration made on light card stock. There is no publishers mark. The second card appears to be a rectangular bookmark  but the  fine deckling  on all four edges qualifies it as die cut. There is no artist or publisher noted on this beautiful piece. It is printed on light card stock. This third bookmark is medium weight card stock designed as an Easter card with a bookmark verse. It is produced by Rustcraft on heavy card stock.#1 and #3 are 1920 0r 30s. #2. is undetermined.

Here are a few more from the late 1800s and Fay Bainter in the middle from 1918.

The lovely blond is produced by Haines Bros. Pianos for use by their dealers. In this case the back is stamped by The Old Reliable Tuffree Music House Marshalltown Iowa. The third example is an advertisement for Crown Pianos for sale at theFulkerson Music House in Carbondale Pennsylvania This style of image was  highly collectable for the scrap book craze of the 1800s. They are often found in good condition on the front with paste residue on the back.  Both were printed on light weight card stock. The middle picture is Fay Bainter of theater fame and the back is an ad for the play” EAST IS WEST” which played at the Astor Theater in 1918. This bookmark is printed on medium weight card stock.

Here we begin the die cut bookmarks with page clips.

As I prepared the material for this Die Cut bookmark section it was apparent that there were fewer of this type with page clips. Something to think about.

Note that the bloom of the rose is acting as the page clip.It is obvious that these three bookmarks were intended to be present as a trio or the printed words would have little meaning. Some good person used red ribbon and kept these lovey ladies together for posterity Again, it is the deckled edges that qualify these bookmarks as Die Cut.  These medium weight card stock bookmarks show the paste residue of a scrapbook.  There are no printers identity but a better knowledge of printing technology should help with dating. I really, really need to learn more about print technology!

Here ore a few more die cut bookmarks with page clips.

These colorful Hoyt’s advertising bookmarks are quite well known. The front advertises Hoyt’s German Cologne and the back advertises Rubifoam for clean healthy teeth. If you wanted more of these bookmarks a two cent stamp would bring you two more. Maybe this is the reason there are quite a few of these around in good condition. The Jolly Christmas Elf was produced for E.P Dutton in New York and for Ernest Nister in London. The printing was done in Bavaria. All three of these bookmarks were printed on light weight card stock.

Still there are more! So many of the early Die Cut bookmarks were so colorful I just must show them.

Note the decorations that are used for the page clips. They are easy to miss if you don’t look for them. These are die cut, printed and embossed. A lot of work for an item to be given away. The first little lady carries a biblical message from Josh. 1-16 “Be of good courage.” The Rally day bookmark caries a message from Dr. Charles Roads the General Secretary Maryland Sunday School Assn. #3. has a detailed message from The Fleichmann Co. on the art of making bread. You can see the damage to the bottom right side of #3. Age make some of the card stock very brittle and easily damaged by handling.

Now for one last and some what questionable example.

The Reader’s Digest produced this “Automatic Book Mark”  in the 1930s. It is intended that the big clip under the Duck’s feet is anchored on on the last page of the book and that the beak of the duck be place in front of the first page of the book. As you turn the pages the beak of the bird will drop to the next page. I tried it and it works quite well if you handle the book carefully.  The bookmark was produced on light weight card stock.  The copyright was 1933 and it says patented, registered U.S. Patent Office, other patents pending. I wonder if the patent was ever issued?

That’s about it for today. Your comments are invited.

I believe ribbon bookmarks may be my next subject.